Redesign of the corporate website ifballiance.org

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Brief

ifba brings together the leading non-alcoholic beverage and food product companies around a common goal of helping consumers around the world adopt balanced diets and healthy lifestyles. Their work is based on a series of actions recognized by the World Health Organization - product innovation, improved access to nutritional information, marketing practices and healthy lifestyle promotion.

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Creating a new logo

We worked on redesigning the ifba logo to bring more seriousness to their image. The original logo was created about a decade ago on a word document. The deformation of the letters of the logo (horizontal stretching) did not make it possible to bring a professional aspect to the organization. We worked on the redesign in several stages; with typographical research, research of geometric and figurative forms.

The final logo makes an essential change; the use of an acronym to give a more common and simpler name to remember: ifba. The description of the acronym is below the acronym. The ligature between the f and the b represents the alliance of Food and Beverage companies.

Graphic style guide

The new website

For the creation of the website we decided to challenge the old sitemap to create less pages and more documents.

The Header have fewer links and the global communication is oriented around their commitments.

Original Image After
Modified Image Before

Mockups

Feel free to contact me!