Creation of a new logo
We worked on redesigning the ifba logo to bring more seriousness to their image. The original logo was created about a decade ago on a word document and the deformation of the letters (horizontal stretching) don't bring a professional aspect to the organization.
The final logo makes an essential change; the use of an acronym to give a more common and simpler name to remember: ifba. The ligature between the f and the b represents the alliance of Food and Beverage companies.
Graphic style guide
The new website
For the creation of the website we decided to challenge the old sitemap to create less pages and more documents. The Header have fewer links and the global communication is oriented around their commitments.