Creating a new logo
We worked on redesigning the ifba logo to bring more seriousness to their image. The original logo was created about a decade ago on a word document. The deformation of the letters of the logo (horizontal stretching) did not make it possible to bring a professional aspect to the organization. We worked on the redesign in several stages; with typographical research, research of geometric and figurative forms.
The final logo makes an essential change; the use of an acronym to give a more common and simpler name to remember: ifba. The description of the acronym is below the acronym. The ligature between the f and the b represents the alliance of Food and Beverage companies.