The redesign of the institutional website
We worked closely with the marketing and technical team to showcase the new products and promote the values and expertise of the brand. Our task was to rebuild the brand in the digital era with recommandations, ergonomic audits, a new styleguide and a new website.
The new website showcase the new products on the home page with a larger view and with more engaging pictures. A new digital brand was built to ensure a clean UI with mobile first web patterns.
Landing Pages Template
At the beggining I imagined that the line is drawn as you go along the scroll. The technique used to achieve this kind of effect is only feasible if the path is a continuous line (without dots or dashes) like on these examples : CSS Tricks, Animated line drawing SVG. The simplest alternative method to reproduce a similar effect is to play on the opacity with several paths.
The redesign of the B2B website
The B2B website offer a service for custom notebooks and diaries for professionals.
The site emphasizes the quality of service and the strengths of the brand. The customization options are many (paper, cover, grid, colors ect.).
The redesign of the Blog
The new Blog was merged into the institutional website to boost the SEO and for better consistency. The improvements includes a showcase of the latest articles and a total recast of the categories.